Ivanka Trump Fine Jewelry expands into retail channels

February 2010


Ivanka Trump Fine Jewelry, the diamond jewelry brand whose designs were previously only available through its own New York flagship store, has announced that it will be pursuing global expansion through a multichannel strategy of retail and wholesale operations.

Pave diamond bracelet

The brand said in a media release that it will invite jewelry and lifestyle retailers to distribute its collections in North America and the Caribbean. Meanwhile, the company is also currently seeking established business partners in Asia and the Middle East to launch the Ivanka Trump Collection in those markets through new flagship boutiques and presences in upscale department and multi-brand stores.

The brand is currently introducing approximately 65 new styles that complement the existing array of approximately 100 pieces, all featuring the brand’s focus on heirloom-chic style.

Source: www.nationaljewelernetwork.com