Ana Martins Public Relations, a boutique luxury goods PR firm with a niche focus in the fine jewelry and watch industries, has opened a showroom in New York’s midtown luxury district. The showroom, which houses several watch and fine jewelry brands - many new to the U.S. market - provides an industry resource for public relations, marketing, advertising, brand consulting, private sales, wholesale and e-commerce.
Located at 46 West 56th Street, AMPR Showroom provides a luxury setting for all aspects of holistic brand building, including a private retail salon, wholesale showroom, PR showroom and event location. With two primary divisions - PR and Sales - the showroom offers new and established brands the opportunity to integrate their overall business and brand building objectives in one, all-encompassing location.
“The core concept of the showroom is to provide a structured, brand-focused business model strategically designed to introduce new brands to the U.S. market,” said Ana Martins, Principal and Founder." The showroom is a unique entity and encompasses every aspect of brand integration.
One of the strategies implemented in 2009 was the first AMPR & Showroom multi-brand booth at the Couture trade show (www.couturejeweler.com) in Las Vegas. “We feel that Couture is the right venue to introduce designer jewelry and watch brands to our market. We maximize results with attainable budgets and position the brands in front of all major retailers and media outlets in the country.” said Martins. "There is nothing more rewarding than to see the press results and first time introductions of our clients to the press and to key retailers. This turn- key event, which we orchestrate and promote months in advance, utilizes our resources, contacts and promotional initiatives to generate results that otherwise can take years to accomplish .”
This summer, the company announced the launch of www.amprshowroom.com, a luxury, brand-focused E-boutique. The E-boutique is an extension of the products represented in the Showroom which provides a platform for targeted distribution of select brands and the opportunity to increase their presence on the Web. The showroom fully supports the E-commerce site with a customer service department in place that facilitates day-to-day transactions with customers and relays all activities with the brands and their needs.
The E-boutique is now open for business with plans to attract customers through strategic direct marketing and PR initiatives. New collections and special events will be launched and promoted via e-mail and posted in the “press room” section of the site.
Source: AMPR
