Miami-based Opera Luxury Trading has added another fine Italian brand to its USA distribution network.
“We welcome Chantecler to our group,” says Massimo Zerbini, director of Opera Jewels. “A well-respected family brand, it joins Vendorafa and Opera Omnia, which together represent the best in Italian creativity, craftsmanship, and quality.” Each of the three brands offers something unique and different to clients who are looking for fashion-forward and luxury jewellery, handcrafted in the finest tradition of Italian goldsmithing. And, very importantly, all of our clients are assured excellent customer service by all three brands under the umbrella of Opera Luxury Trading. “Our clients are our partners,” insists Zerbini. “Our strategy and co-marketing activities for 2012 are focused on three pillars: working closely with retailers to support them throughout their business development; having a consistent communication plan to help increase awareness and visibility of the three brands with retailers’ final customers; organizing local events to enhance the importance of the brand, its brand image, and identity at the point of the sale.
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| Chantecler |
Introducing Chantecler
The colourful collections of Chantecler continually evolve thanks to the passion and creative energy of the heirs of the founder Salvatore Aprea, who carry on his noble tradition. Created in Capri in the 1950s, at a time when the Dolce Vita was dominating the island, Chantecler conquered the international jet set with its high jewellery pieces that evoked the Esprit de Capri.
This spirit continues today with Chantecler’s many collections. One of the most popular is the Campanella line with its colourful little bells, inspired by an ancient Capri legend: one day a young shepherd, desperate because he had lost his only sheep, saw the ghost of Saint Michael who gave him a small magic bell, the Campanella. When the young boy rang the bell, he found his sheep. The Capri Campanella thus became a symbol of fortune and happiness. In 1945, Chantecler crafted a large bronze bell, which was presented to the American President Roosevelt to celebrate the end of World War II. Since then Campanella has also become a symbol of peace. With its whirl of gold, diamonds, and colourful gemstones, Campanella expresses the best of Made in Italy. Other collections include: the historic Logo in gold and diamonds; Le Marinelle, a whimsical aquarium of colourful marine creatures; J O’ with its delicate golden forms creating plays of light and shadow; Joyful, a rainfall of precious and colourful drops; Cherie, beads of hard stones and soft forms; Bon Bon, sweet temptations in lively colours; and Corni, a re-creation of ancient amulets.
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| Opera Omnia |
Opera Omnia
A young brand, Opera Omnia has risen onto the global stage of fine jewellery at an allegro pace. Launched in 2010 with primary distribution in the Americas, the brand now has a global presence and continues to gain momentum with its fashion-forward coloured gemstone and gold collections, all handcrafted in Italy and designed with Caribbean island themes and motifs. Designer Massimo Zerbini captures and re-creates the joie de vivre of the Caribbean lifestyle in the Opera Omnia collections, each of which is named after a Caribbean island.
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| Vendorafa |
Vendorafa
Vendorafa Lombardi draws on sixty years of traditional craftsmanship and savoir-faire, combined with today’s technology, to produce pieces that represent the best in creative Italian goldsmithing. Known for its innovation and research in the techniques of hammering and engraving, the brand’s organic forms, floral inspirations, and classic patterns in 18K gold and precious stones are characterized by dynamic shapes, spatial harmony, and rigorous patterns. Positioned in the mid to upper range, Vendorafa jewellery is highly recognizable by its hammered finishes and graceful lines.
