Carla Amorim – Designing for the Global Woman

June 2011


Because 2011 is the year of “Italy in Brazil,” renowned Brazilian jewellery designer, Carla Amorim, has created Brasiliana, her latest collection inspired by Italian influence on Brazilian culture.

The year of “Italy in Brazil” also comes in a time when Carla Amorim thinks of the global woman wearing her creations. “The pieces are sophisticated with a high voltage of glamour and always faithful to my aesthetic,” she explains. “In this collection, I wanted to experiment with new shades and stones such as peach feldspar, morganite, moonstones, pearls, falcon eye, and sodalite.” Her experiments are an obvious success as their organic shapes and movement add life to a collection, which includes signature cocktail rings and long earrings, evoking a sensual and classy touch, much like the global woman she designs for—a woman who is up-to-date on cutting-edge ideas and concepts and who is connected to the arts, fashion, and cultural expression. Chic, sexy, and strong, pieces in the Brasiliana collection use a stunning combination of black, yellow, rose, and white gold that join with gorgeous gems create truly one-of-a-kind pieces full of personality.

Giovanna Battaglia

To help personalize this new collection, Carla Amorim invited the internationally renowned designer Giovanna Battaglia—a model turned stylist for L’Uomo Vogue and W, among others—to attend the re-opening of the Carla Amorim boutique in the prestigious Iguatemi Shopping Center in São Paulo last March. “She immediately identified with each and every piece of the new collection,” muses Carla. We might add that since the opening event, Battaglia has been seen in the fashion news wearing Carla’s jewellery. But she is not the only one. Carla Amorim jewellery is often seen on the Red Carpet and other events, adorning stars such as Hilary Swank, Jennifer Lopez, Marion Cottilard, Gwyneyth Paltrow, and Carrie Underwood, to name but a few of the many dozens of celebrity sightings.

Brasilia-born Carla Amorim discovered her artistic talent and passion for jewellery at a young age. What began as a small hobby turned into a very successful career. A woman on the go, and in the constant movement that creativity provides, she designs pieces that are meticulously handcrafted with the highest regard for quality. With retail stores in five major Brazilian cities, she has a strong presence in her native country as one of its leading creators. Increasingly, however, her jewellery is in demand outside of Brazil. Since its international launch in 2002, her brand is being sold in over ten countries. The new Brasiliana Collection is sure to enhance this international standing and attract the attention of the global woman.

www.carlaamorim.com