Gumuchian will introduce a new apis-inspired collection at the JCK show - May 30th-June 2nd - in support of the declining honeybee population that is affecting plant life and food supply worldwide.
A portion of the proceeds from the sale of the collection - simply named “B” - will be donated to the non-profit, HoneyLove.org, which supports urban beekeeping and home gardens.
According to recent studies, including those by the U.S. Department of Agriculture, one in every three bites of food consumed in the United States is either directly or indirectly pollinated by bees.